Publish or Perish is an exploration of the village required to sustain a leader. From the matriarchs who held the line to the profound lessons passed from father to son, MJ tracks the throughline of his life: the responsibility of the storyteller and the gravity of a directed voice.

Through stories of rapid expansion, sudden contractions, and the grace found in the middle of organizational layoffs, this book offers an indispensable framework for navigating the modern professional landscape:

  • Industry: Navigating the pressures of high-level leadership while finding presence rather than projection.

  • Identity: Remaining grounded in your personal truth when your name becomes a brand.

  • Legacy: Recognizing why the most enduring leaders are those who refuse to let outside pressures dictate their narrative.


Two men smiling and posing for a photo at a conference or event, with a sign in the background that reads, "We bring quality," and a group of people talking. One man has short black hair and is wearing a black sweater over a collared shirt, while the other has dark hair and is wearing a light-colored checkered shirt.

“From the moment I shook MJ’s hand after his team won the White House Blue Button Challenge [in 2010], I sensed a spark. Talent, purpose, and clarity of mission. In Publish or Perish, he channels that same energy into a compelling blueprint for leading with authenticity, navigating change, and turning personal truth into public impact. His story will resonate with anyone striving to build with meaning.”

Aneesh Chopra, former U.S. Chief Technology Officer and author of Innovative State

“At its heart, the book is about ownership of story, identity, and presence in the face of professional change.”

  • Lead with presence under pressure

  • Stay grounded when your identity becomes a brand

  • Navigate professional transitions with absolute clarity

  • Own your narrative before outside forces define it

  • Build a lasting legacy through the power of your voice

"For those who anchor us in the doorway, giving us the courage to cross the threshold."

Wear the Philosophy

The Publish or Perish Collection — Coming Soon

A white coffee mug with a black background and yellow text that reads 'PUBLISH or PERISH'.
White T-shirt with the words 'PUBLISH or PERISH' printed on the front in large, bold yellow and olive green letters.